Data Academy is an innovative up-skilling training programme developed by our client, Profusion. The programme addresses to C-Suite, HR professionals, Recruitment teams and Data teams. It consists series of short, powerful trainings to enable leaders to drive business improvements through data.
Team only had a few weeks before the trainings starts, so we needed to form the brand and start working on the training materials such as: slides, brochures, e-mails and the web portal as soon as possible.
Working closely with the Data Academy team at Profusion, we defined the audience, their needs and the value the sub rand was looking to create for them.
With the insights from our discovery call, we created alternative concepts that can speak to the defined audience. Concept-2 board above stand out to work best for the brand, when their brand’s strategy, audience and the competitive landscape considered.
Once we had an agreement on the concept, our team collaborated with Data Academy to define delivirables from top priority to lower. From training slides, to workbooks, brochures, posters, MVP of the digital portal, all materials were designed to reflect the brand's competence and expertise in the field and the quality of the programme. With our team’s magnificent effrot, everything, incluging lower priority tasks were delivered on time.
“Ece and her team have done some phenomenal design work for us, particularly helping us design materials (presentations, handbooks, posters, cards, etc.) for our Data Academy. Her team's designs make the user experience infinitely better -- everything looks sleek and branded, and really helps the materials come together as a cohesive whole. It's really brought to life for me just how important good design is for communicating the quality of a product. Ece is also a pleasure to work with, she quickly understands complex requirements and is able to bring them to life creatively. She's also very flexible and has been amazing at delivering excellent work on a tight deadline. Thank you, Ece and the whole Elp team!”
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