FrigginWell

Branding, including brand strategy, naming, logo design, packaging and visual identity.

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About the project

FrigginWell is a zero waste wellness brand, committed to transform the simple daily activities into meaningful self care rituals and make feel us feel friggin' well.

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The challenge

The founder, Klaudia reached out to us at the early stage of her business with the primary objective of creating a meaningful brand identity that changes people’s perspective on wellness. She came with a logo and packaging design ans social media template requirements.

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We had a brand strategy session with Klaudia and discussed the values, the audience, purpose, mission, vision, goals and the brands position in the competitive landscape.

Strategy

The founder, Klaudia reached out to us at the early stage of her business with the primary objective of creating a meaningful brand identity that changes people’s perspective on wellness. She came with a logo and packaging design and social media template requirements.

wellness-brand-wellbeing concept-design-branding-identity-packaging-logo-design

After the internal branding was identified we started forming the external branding by creating 3 concepts and a list of names for Klaudia. Together picked the the most calmly fearless and care giving one.

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Some of the logo drafts we worked on

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Packaging

To support FrigginWells strategic goals, we designed the packaging of each product to reflect the emotion of its time and place to be used with custom illustrations.

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Boxes were designed to be later used as things like yoga blocks, storage containers... Friggin Well invited all customers to be creative on being creative and used not only customly designed tissues but other packaging marerials for deliveries.

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Loud brand as it is, FrigginWell had a lot to say on social media and so we also created an instagram template on her prefered platform and a brand guideline for Klaudia to maintain the brand's look and feel so she could focus in the content instead of worrying too much about the visual aspect of it.

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A Word From the Client

"They are just a pleasure to work with. Elp Studio had all the qualities I expect from a creative and facilitator- active listening, great communication skills and on-point insight. Ece and her team made my brand came to life with ease and modern, future-forward thinking."

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Klaudio Adrych
Founder

Win business
by design

Ready to go forward?