Why are consumers and businesses taking the initiative to protect the environment? Firstly, it's the right thing to do morally. We all have a responsibility to protect the planet for future generations. Secondly, it makes financial sense. Sustainable business practices can help companies save money in the long run. For example, switching to renewable energy sources can help businesses save on their energy bills. Thirdly, protecting the environment is beneficial for our overall wellbeing. Clean air, water, and soil are essential for human health.

According to climate scientists, all the solutions and fixes that we need to combat this crisis already exist. The challenge we face is to help more people connect with these positive possibilities and make changes in their lives that are sustainable. Consumers and businesses can play a crucial role in this regard. They can choose to support sustainable products and services, reduce their waste, and adopt eco-friendly practices.

First, as the author and wellbeing advocate Sarah Wilson suggests, we can start by shifting our mindset from being consumers to being citizens. By calling ourselves citizens, we acknowledge our responsibility towards the planet and our fellow living beings. We can take ownership of the problem and work towards a solution. This simple shift in mindset can have a profound impact on our actions and choices.

Second, as businesses and creatives, we can to make the idea of ‘less is more’ sexier than the current norm. We can do this by promoting sustainable products and services, adopting eco-friendly practices, and collaborate with companies that prioritise the environment. We need to make sustainability a part of our daily lives and business strategies.

The power to protect the planet lies in the hands of citizens and businesses. Let's work together to create a better future for ourselves and for generations to come. At Hype and Seek, we are committed to making this happen because we believe that change is possible and necessary. Join us in our mission to save the planet, one choice at a time. Together, we can make a real difference and build a world that is sustainable, equitable, and just. At our studio, we are rethinking our work process from taking briefs to delivering creative solutions. As creative citizens, we are constantly asking ourselves how our brain-print impacts brands, the creative strategies and decisions that affect long-term wellbeing for all. And we invite you to pause, reflect, and consider ways you can make positive change happen today.