Naming for brands with big dreams

Be the word on everyone’s lips

Naming a business isn’t quite like naming a pet. It has to suit them, and you probably shouldn’t be embarrassed to shout it in the park, but your brand name will also need to stand up to Google searches, legal restrictions and cultural associations.

We make the process simple and fun, ultimately creating a memorable name for your business that will resonate with your customers.
Impact on your time is valuable too, so we work primarily with Webflow for maximum creativity and flexibility (but we can work with Shopify and Squarespace too!)

The Process

Our website design process is efficient, but thorough, and adapts to fit your in-house development capabilities.

00

DISCOVERY

We learn everything we can about your business and your audience, and together we align on a naming strategy - this includes things that you’d hate to be called, as well as no-go words from an industry or cultural perspective. We also ask you for a list of keywords for your business.

01

Ideation

This stage can be collaborative or not, depending on your preference. It’s also the ‘no idea is a bad idea’ stage, and we want you to share any names you already had in mind. We then come up with a list of up to 100 names.

02

Research and Elimination

It’s not our favourite stage, but if it wasn’t for elimination, we’d struggle to make any decisions at all! We research important factors like legalities, competitors and linguistic associations of each of the option, eliminating those that don’t work or aren’t suited to the brand, until we have up to 5 finalists.

03

Testing and Final Decision

Finalists are tested with real or potential customers to see if it resonates with them and reflects the brand. Then we pick the best, and say goodbye to the rest.
A deadline is looming?

A designer is away

You need someone who can drop into your team, hit the ground running, and help get things done. A fresh pair of experienced eyes on your designs and processes wouldn’t hurt either. You need a Designer for a Day and the right fit might be just a click away. Only one way to find out.
Book a Designer DayWhat’s the deal?
ece@hypeandseek.co.uk
London, UK
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Branding and product design studio to help you design & launch new products.